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H-E-B Breaks Ground on Store in Rockwall

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New store continues the retailer’s expansion in the DFW Metroplex

Rockwall, TX-June 27, 2024

H-E-B officially started construction on its H-E-B store in Rockwall, a city northeast of Dallas. At 131,000 square feet, the H-E-B store will showcase all the quality products and innovative services H-E-B customers have come to love and expect. The store is expected to open late 2025.

The Rockwall H-E-B store is at the southwest corner of I-30 and S. John King Blvd. in Rockwall County. Along with a world class product assortment at H-E-B’s everyday low prices, the store will include a full-service H-E-B Pharmacy with a drive-thru, True Texas BBQ restaurant, and H-E-B Curbside and Home Delivery, which will allow customers to place orders online for pickup at the store or delivery to the home.

Additional store highlights include:

  • Bakery featuring handmade artisan breads, cakes, and our famous in-store made, warm tortillas
  • Deli department with an expansive cheese and charcuterie selection
  • Sushiya offers handmade sushi selections made in-store daily and an Asian grill with rice bowls, teriyaki, and more
  • H-E-B Meal Simple with fresh, convenient chef-inspired meals prepared in-store
  • Expansive selections in grocery and general merchandise departments such as produce, meat market, dairy, frozen foods, baby, and seasonal

The company’s continued expansion into the DFW Metroplex reinforces the retailer’s commitment to serve more customers and communities in this dynamic and growing part of Texas. Regularly recognized as a top employer in the nation, H-E-B will offer positions that range from department managers to cashiers. H-E-B will post all job opportunities to its H-E-B Careers site in the coming months.

Through its Spirit of Giving philosophy, H-E-B is passionately dedicated to its customers beyond its stores. In this spirit, H-E-B announced it will donate a total of $50,000 to organizations that serve the area to commemorate the groundbreaking ceremony. H-E-B gifted $10,000 each to Rockwall ISD Education FoundationChildren’s Advocacy Center for Rockwall CountyRockwall County Helping HandsFriends of the Rockwall County Library, and Rainbow Room of Rockwall County. These donations build on H-E-B’s support of more than 150 non-profit organizations and public schools in the DFW Metroplex.

In the DFW area, H-E-B has opened H-E-B stores in Frisco, Plano, McKinney, Allen, Alliance, and Mansfield. H-E-B Mansfield recently opened on June 26. The company also recently opened Joe V’s Smart Shop Wheatland in Dallas. Joe V’s Smart Shop is part of H-E-B’s family of brands offering an innovative price format that delivers the most relevant, high-quality, fresh products H-E-B is known for at even lower prices.

A proud Texas company, H-E-B’s presence in the Metroplex runs deep. H-E-B has served the broader community for two decades with its innovative Central Market stores, which were introduced to the DFW area in 2001 and grew to serve customers in Dallas, Plano, Southlake, and Fort Worth. H-E-B stores also serve communities near the Metroplex including Burleson, Hudson Oaks, Granbury, and Waxahachie. 

The largest privately held employer in Texas, H-E-B has more than 435 stores and 160,000 Partners in Texas and Mexico, and the retailer continues to be an economic driver as it expands in North Texas and other areas of the state. As a multi-format retailer, H-E-B operates Joe V’s Smart Shop and Central Market stores throughout Texas, as well as Mi Tienda store formats in Houston. H-E-B also owns Favor Delivery, a fast and convenient delivery service that serves cities across the state. 

About H-E-B

H-E-B, with sales of $43 billion, operates more than 435 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 118th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and lowest prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit and the H-E-B Newsroom.

Press Release: H-E-B Breaks Ground on Store in Rockwall

Submitted by: Christie Garella, Dancie Perugini Ware Public Relations

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