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Rockwall Pursues Tourism Friendly Community Designation

Last updated on June 14, 2024

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Rockwall, Texas — June 15, 2024 — Visit Rockwall is excited to announce its pursuit of the Tourism Friendly Community designation, a new initiative designed to foster tourism as a vital economic development strategy across Texas. The Rockwall City Council will formally recognize this commitment with a proclamation at the upcoming City Council meeting on Monday, June 17th, 2024.

The Tourism Friendly Certified Community Program, established by the State Tourism Office, aims to support and encourage communities to leverage tourism for economic growth. This program provides valuable resources and guidance throughout a yearlong certification process.

Rockwall is currently at the City Proclamation Stage, with the goal of completing this step by July. Visit Rockwall Director, Jodi Willard, expressed optimism about the designation, stating, “This initiative represents a fantastic opportunity to showcase Rockwall as a premier tourism destination. The resources and support from the State Tourism Office will be instrumental in highlighting the unique attractions and charm of our community.”

The Office of the Governor will begin designating cities that complete the certification process starting January 2025. Rockwall is proud to be among the select cities working towards this prestigious recognition.

About Visit Rockwall:
As the official Destination Marketing Organization (DMO) for Rockwall, Texas, Visit Rockwall is
responsible for promoting the city as a premier leisure tourism destination.

For more information about the Tourism Friendly Certified Community Program and its goals, please

Press Release: Rockwall Pursues Tourism Friendly Community Designation

Submitted by: Jodi Willard, Visit Rockwall Director

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