Excitement is building in Rockwall as H-E-B, Texas’ most beloved grocery chain, has officially begun construction on its newest location at the southwest corner of I-30 and S. John King Blvd. Slated to open in late 2025, the store will bring H-E-B’s exceptional grocery experience to Rockwall, marking another milestone in the company’s legendary history.
A Business Built on Resilience and Vision
H-E-B’s roots trace back to 1905, when Florence Thornton Butt took a bold step in a time when female entrepreneurs were rare. She opened a small grocery store in Kerrville, Texas, to support her family while her husband battled tuberculosis. At the time, women in the U.S. did not even have the right to vote, making her entrepreneurial spirit even more remarkable. With grit and determination, she laid the foundation for what would become one of the most successful grocery chains in the country.
Her son, Howard E. Butt Sr., took over the family business in 1919 and expanded it beyond Kerrville. By the 1930s, H-E-B had grown into a regional powerhouse, surviving the Great Depression by focusing on affordability, efficiency, and customer loyalty. Under his leadership, the company evolved into the Texas institution it is today, with over 435 stores across Texas and Mexico and annual revenues exceeding $40 billion.
A Commitment to Community and Innovation
For over a century, H-E-B has stood out not just for its quality groceries but for its unwavering commitment to the communities it serves. The company has donated millions of dollars in disaster relief, education, and hunger initiatives, consistently stepping up when Texans need it most.
Locally sourced products, private-label brands that rival national competitors, and cutting-edge store designs set H-E-B apart. The new Rockwall location will feature:
- A full-service H-E-B Pharmacy with a drive-thru
- A True Texas BBQ restaurant
- Curbside and Home Delivery services
- Fresh artisan breads, handmade sushi, and chef-prepared meals
- A world-class deli and bakery, including in-store made tortillas
Rockwall Welcomes a Texas Icon
The arrival of H-E-B in Rockwall is more than just a new grocery option—it’s a Texas tradition coming to town. Known for its deep community ties and customer-first approach, H-E-B’s expansion into Rockwall will provide not only top-quality products but also new jobs and local investment.
As the countdown to opening day begins, Rockwall residents can look forward to welcoming a company that has served Texas with integrity, generosity, and excellence for more than 100 years. Get ready, Rockwall—H-E-B is on its way!
