Lee Wells | Ranch to Truck – Wells Burger Express
Episode Description
The episode focuses on updates regarding Lee’s business, specifically Wells Cattle Company and their new food truck location in Caddo Mills, Texas. Lee explains the process and reasoning behind choosing Caddo Mills for the new food truck, emphasizing the strategic location and potential for growth due to the area’s demand and fewer food options.
He discusses the menu offered at the food truck, highlighting the quality of their burgers made from whole ground beef from their ranch, and their Wagyu hot dogs. Lee assures listeners that the simpler menu is designed for efficiency and quality, despite the limitations of working from a food truck. He also mentions plans for potential future menu expansions and logistics like online ordering and possible delivery services.
Lee shares personal anecdotes and testimonials about the new location’s reception and details the careful planning behind the expansion. He expresses a desire to eventually build a permanent establishment in Caddo Mills, aiming to serve the community comprehensively.
Additionally, Lee explains the operational details, such as the truck’s schedule, and praises the support from the Caddo Mills Fire Department and the city. He concludes with a motivational message about the importance of taking action toward business goals rather than just talking about them.
